Yahoo has just acquired Tumblr for $1.1 billion. Marissa Mayer in a Yahoo Tumblr:
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently.
Time will tell who will benefit from this. But I think it is great that the Yahoo team is honest enough to admit they have screwed up in the past, with exactly those words. They say it in text, but the accompanying image is even more clear:
In the meantime, users are looking for alternatives. Wordpress is normally importing 400-600 posts an hour from Tumblr. This weekend it has rissen to an amazing 72.000.